Case study · B2B · Film · 2024–26
B2B Brand Films
Customer stories and the enterprise case
- Year
- 2024–26
- Discipline
- Brand film
- Role
- Creative direction, narrative, production oversight
Enterprise buyers need proof, not promises. The film programme was built to give sales something no deck could: a customer saying the quiet part out loud, on camera.
Alongside the case studies, the mid-market and peak-season CTV work translated the same commercial argument into broadcast — one narrative, scaled across the funnel.
Results
- UK B2B prompted brand awareness
- #1Ahead of Manpower, Adecco and Randstad
- Awareness among UK procurement buyers
- 34.6%
- Mid-market and peak season
- CTV
How it was built
Let the customer make the claim
The strongest line in any B2B film is the one the brand is not allowed to say about itself. The case study work was structured around getting the customer to say it plainly.
One argument, many lengths
Long-form for the sales conversation, thirty seconds for CTV, short cuts for social and paid. Same spine, cut to the room it is playing in.
It shows up in the tracker
Indeed Flex now leads prompted brand awareness among UK B2B buyers of temporary staffing at 24%, ahead of Kelly Services, Manpower, Randstad and Adecco — and reaches 34.6% among procurement specifically.